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Future
Projection
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The
Delhi Agricultural Marketing Board, an apex body created under the
erstwhile Delhi Agricultural Produce Marketing (Regulation) Act,
1976 ( replaced by 1998 Act), is entrusted with over all supervision
and control of all the existing Market Committees, development of
new markets, improvement in the marketing services and to provide
additional facilities like grading and standardization. The nine
Agricultural Produce Marketing Committees which are functional in
Delhi are shown as below :-
The
Agricultural Produce arriving at these markets are mainly meant
for consumption by 14 millions of Delhi population but partly it
also goes out in forward direction. The existing strength of Delhi
Market is better transparency in the sale, purchase and auctioning
where the growers get the better prices in a ready cash.
Delhi
is known for strong consumer movement where there is more emphasis
on the assured quality, cleanliness, an open market system . The
population of Delhi is growing is very fast. It is expected to touch
2.3 crores by the year 2021. The consumption of agricultural produce
would go up by 1.5 times of the existing consumption. Both to introduce
and element of quality, modernization cleaniness gradation standardization
and cope with future requirements, it has been felt that the Delhi
Agricultural Marketing Board and the nine Market Committees should
adopt an approach where all the quantitative and qualitative needs
in the field of agricultural marketing, are taken care of. It is
accordingly envisaged to adopt the following strategies as a matter
of policy as detailed below:-
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| PReparation
of the perspective plant for agricultural produce markets in Delhi |
The
perspective plant for the needs of next 20 years focused on decentralizing
activities from existing markets as well as the better utilization
of the available land is in offing. The suggested location could be
oriented towards newly developed area. The arrivals of agricultural
produce are being received from different directions, it is intended
to develop a proper market on the peripheries on the major highways
depending on nature of the commodity arriving from that particular
direction on highway. The requirement of land is being worked out
for the additional markets to be set up keeping in view the overall
traffic planning of the area and the population. The plan so prepared
will be in consonance with the Master Plan for Delhi for the year
2021. A Senior Consultant who is retired Commissioner (Planning) DDA
has been engaged for the purpose. |
| Setting
up of facility centres in the markets |
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In-spite
of our two decades of functioning of the committees and the Board
in Delhi, we have not been able to introduce either by motivating
growers and wholesalers for disinfecting the fruit and vegetable,
packaging as per the quality and gradation and computerized recording
of weighment. At present, 20% Delhi population are extremely conscious
about the quality and intend to pay higher prices for trusted and
better quality of fruit and Vegetables, cereals which we have not
been able either to introduce ourselves or to motivate growers or
wholesalers. For coverage of this target group which will ultimately
result in changing the consumer habits to be more quality conscious,
We need to introduce fumigation, standardization & gradation
computerized weighment, packaging and fixing gradation sticker in
all the market yards/sub-yards. This would be an eye-opener for
the rest of country to follow. Once the quality/ Weighment is defined
and assured, in the market our credibility would certainly go up
in global context. We need to follow all that the other developed
countries are doing in this respect. Almost all the developed countries
have this type of standardization packaging and weighment facility
centres functioning in the markets which needs to be followed here
also. These facility centres will add a new dimensions in the consumer
services which will win the trust of not only the local consumers
but will provide an opportunity to the exporters for making their
produces fully certified and acceptable to countries like America,
Canada and Netherlands. This is a long pending demand of the exporters.
The members of the Board have visited recently similar facility
centres being run by APMC Vashi in Bombay for the mango exporters
where the mangos are ripened by cooling process with ethylene gas
as against use of carbide which spoils the skin of mangos. The mangos
are graded, weighed, washed, dried and sterilized and mangoes are
acceptable even in USA, Canada Netherlands, which accept higher
standard of quality of imported fruits. The National Institute of
Agricultural Marketing , Jaipur has been asked to prepare a project
report for different mandies depending on the volume of the business
being carried on in a particular market.
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| E-
Commerce and Electronic Auctioning |
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All
the arrivals in the major Fruit & vegetable Market, Azadpur
are being entered in the computer where the number of commission
agents is around are 2200 to whom these arrivals are destined to
reach. The computer facilities and networking is being developed
by the Agricultural Produce Market Committee, Azadpur to the traders
for display of their arrivals online. This will be followed by the
introduction of new system of auctioning by electronic process where
all the traders can opt to participate in response to display of
their arrivals in the auction hall.The auctioning can be held by
the APMC within the limited hours. Whosesoever auctioning by electronic
process is being done in the rest of the world, the stock of 10
to 15 M.T. is being disposed of with in the time period of 2 to
3 minutes. For preparing the project, the National Institute of
Agricultural Marketing, Jaipur has been requested to suggest a system
prevalent in USA, Canada, Holland & Netherlands and other western
countries.
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| Mechanized
Slaughtering |
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In
the field of poultry, for slaughtering & dressing very clean
& hygienic mechanized process is being adopted not only in the
rest of world but even in the places like Bombay, Banglore &
Pune in our country. These modern plants have the capacity of slaughtering
2000 to 10,000 birds per hour and such plants make full use of waste
generated for manufacture of poultry feed. The total arrival of
chicken and birds in Poultry Market at Gazipur is around two lakhs
per day and setting up of such a modern slaughtering and dressing
plant could be economical viable even if we are able to cater to
25% of arrivals.
The
members of Delhi Agricultural Marketing Board have visited such
a modern slaughtering unit being run in new Bombay in Taloja Industrial
Area by M/s Godrej which is highly successful. The products are
in high demand in Bombay and it is strongly felt that this would
be equally popular in Delhi as well. The mechanized slaughtering
plant in India have been set up by Dutch Company M/s Strok &
Co. whose plants account for more than 50% mechanized poultry units
in the world. The same company has been approached to give the project
report for Delhi for slaughtering of 2000 to 10000 per hour. M/s
Godrej has also been requested to give a copy of their project report
for this purpose. This modern slaughtering house is proposed to
be set up in the land adjoining at Gaziipur Fish Poultry Market.
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